The moderating role of integrated persuasive communication messages towards pro-environmental behaviour
Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Medwell Journals
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/71385/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d |
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| Institution: | Universiti Teknologi Malaysia |