Apps-commerce in emerging markets: insights and future business models
The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across variou...
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IGI Global
2017
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my.utm.747912017-11-28T08:38:31Z http://eprints.utm.my/id/eprint/74791/ Apps-commerce in emerging markets: insights and future business models Rezaei, S. Emmi, M. HD28 Management. Industrial Management The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations. IGI Global 2017 Book Section PeerReviewed Rezaei, S. and Emmi, M. (2017) Apps-commerce in emerging markets: insights and future business models. In: Apps Management and E-Commerce Transactions in Real-Time. IGI Global, pp. 51-69. ISBN 978-152252449-6 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85027499313&doi=10.4018%2f978-1-5225-2449-6.ch003&partnerID=40&md5=28bd9d10d3b9ed5250611803424c0310 |
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HD28 Management. Industrial Management |
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HD28 Management. Industrial Management Rezaei, S. Emmi, M. Apps-commerce in emerging markets: insights and future business models |
| description |
The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations. |
| format |
Book Section |
| author |
Rezaei, S. Emmi, M. |
| author_facet |
Rezaei, S. Emmi, M. |
| author_sort |
Rezaei, S. |
| title |
Apps-commerce in emerging markets: insights and future business models |
| title_short |
Apps-commerce in emerging markets: insights and future business models |
| title_full |
Apps-commerce in emerging markets: insights and future business models |
| title_fullStr |
Apps-commerce in emerging markets: insights and future business models |
| title_full_unstemmed |
Apps-commerce in emerging markets: insights and future business models |
| title_sort |
apps-commerce in emerging markets: insights and future business models |
| publisher |
IGI Global |
| publishDate |
2017 |
| url |
http://eprints.utm.my/id/eprint/74791/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85027499313&doi=10.4018%2f978-1-5225-2449-6.ch003&partnerID=40&md5=28bd9d10d3b9ed5250611803424c0310 |
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