The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru
Johor Bahru continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. Consumers have raised concerns about environmenta...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/75181/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032890533&doi=10.1166%2fasl.2017.10034&partnerID=40&md5=b92f3025282e388d4b86d1dae990b5c4 |
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| Institution: | Universiti Teknologi Malaysia |