The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru
Johor Bahru continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. Consumers have raised concerns about environmenta...
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American Scientific Publishers
2017
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my.utm.751812018-03-27T05:58:14Z http://eprints.utm.my/id/eprint/75181/ The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru Leng, K. C. Chin, T. A. HD28 Management. Industrial Management Johor Bahru continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. Consumers have raised concerns about environmental problems and are willing to exhibit green products buying behaviour. The objective of this study is to explore the influence of marketing mix factors on consumer’s hybrid car purchase intention in Johor Bahru. Amos version 18.0 and SPSS version 20.0 will be used for analysis the data information. Four hundred of respondents will be selected to fill the questionnaire. The finding of this study provided empirical results to academician and vehicle dealer in the field of hybrid car purchase intention in Johor Bahru. American Scientific Publishers 2017 Article PeerReviewed Leng, K. C. and Chin, T. A. (2017) The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru. Advanced Science Letters, 23 (9). pp. 9115-9116. ISSN 1936-6612 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032890533&doi=10.1166%2fasl.2017.10034&partnerID=40&md5=b92f3025282e388d4b86d1dae990b5c4 DOI:10.1166/asl.2017.10034 |
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HD28 Management. Industrial Management Leng, K. C. Chin, T. A. The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
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Johor Bahru continues to face environmental problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly cars that will reduce the damage to the environment. Consumers have raised concerns about environmental problems and are willing to exhibit green products buying behaviour. The objective of this study is to explore the influence of marketing mix factors on consumer’s hybrid car purchase intention in Johor Bahru. Amos version 18.0 and SPSS version 20.0 will be used for analysis the data information. Four hundred of respondents will be selected to fill the questionnaire. The finding of this study provided empirical results to academician and vehicle dealer in the field of hybrid car purchase intention in Johor Bahru. |
| format |
Article |
| author |
Leng, K. C. Chin, T. A. |
| author_facet |
Leng, K. C. Chin, T. A. |
| author_sort |
Leng, K. C. |
| title |
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
| title_short |
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
| title_full |
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
| title_fullStr |
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
| title_full_unstemmed |
The influence of marketing mix factors on consumer’s purchase intention toward hybrid car in Johor Bahru |
| title_sort |
influence of marketing mix factors on consumer’s purchase intention toward hybrid car in johor bahru |
| publisher |
American Scientific Publishers |
| publishDate |
2017 |
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http://eprints.utm.my/id/eprint/75181/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032890533&doi=10.1166%2fasl.2017.10034&partnerID=40&md5=b92f3025282e388d4b86d1dae990b5c4 |
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