Measuring experience quality in museum: unidimensionality of visitor experience scale using Rasch model

• Main Authors: Mahphoth, M. H., Khalifah, Z.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75221/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032201042&doi=10.1166%2fasl.2017.9634&partnerID=40&md5=1098e8a8078fd6eca1c7c1caf0ddaa72
• Institution: Universiti Teknologi Malaysia

Researchers studying visitor experience have increasingly focused on experience quality in museum setting. Several studies focusing on the qualitative approaches rather that quantitative approaches when investigate young visitor experience. However, young visitor from the age of 10 to 18 years old a...