Measuring experience quality in museum: unidimensionality of visitor experience scale using Rasch model

• Main Authors: Mahphoth, M. H., Khalifah, Z.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/75221/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032201042&doi=10.1166%2fasl.2017.9634&partnerID=40&md5=1098e8a8078fd6eca1c7c1caf0ddaa72
• Institution: Universiti Teknologi Malaysia

Researchers studying visitor experience have increasingly focused on experience quality in museum setting. Several studies focusing on the qualitative approaches rather that quantitative approaches when investigate young visitor experience. However, young visitor from the age of 10 to 18 years old are able to judge and response according to the scale given on their experience of museum visit. The aims of this paper is to present evidence that the survey data is valid and the instrument meets the requirements of measurements as determine by Rasch model. To identify the quality of raw score data, two criteria is take into account (1) fit statistics; (2) principle component analysis. Any item does not meets both criteria is been eliminated.