Conceptual framework of factors determining intentions towards the adoption of family takaful - an extension of decomposed theory of planned behaviour
The aim of this paper is to develop a theoretical framework on the basis of Decomposed Theory of Planned Behavior (DTPB). DTPB has been used in many disciplines to explain the intention behaviour relationship. However, there is a scarcity of literature published on the intention behaviour determinan...
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| Main Authors: | , , |
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| Format: | Article |
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AIMI Journals Industrial Management Institute
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/77504/ http://dx.doi.org/10.19236/IJOL.2017.03.06 |
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| Institution: | Universiti Teknologi Malaysia |
| Summary: | The aim of this paper is to develop a theoretical framework on the basis of Decomposed Theory of Planned Behavior (DTPB). DTPB has been used in many disciplines to explain the intention behaviour relationship. However, there is a scarcity of literature published on the intention behaviour determinants for the adoption of family takaful. The original construct of the theory is based on attitude, subjective norms, and perceived behavioural control. This paper provides the antecedents of these construct, which are adopted according to the attributes of family takaful. This research adopts and extends existing model of DTPB from family takaful perspective. The study will not only explore attitude, subjective norms, and perceived behavioural control but also incorporate moderating variables including knowledge, awareness, religiosity, confidence, and demographic within the model to enhance predictability of the model. |
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