Mediating effects of customer satisfaction and customer delight on perceived value and customer loyality in Iran's hotel industry

• Main Author: Asgarpour, Rasoul
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/78490/1/RasoulAsgarpourPFM2016.pdf; http://eprints.utm.my/id/eprint/78490/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:98219
• Institution: Universiti Teknologi Malaysia

Creating and maintaining customer loyalty is an important strategy to maintain a competitive advantage. Customers decide to purchase services based on perceived value or the degree of satisfaction of their needs and expectations about service quality and perceived price as value components. The main...