Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies

The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs’ beliefs towards the usefulness of social commerce. Data were collected through a q...

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Bibliographic Details
Main Authors: Dalvi-Esfahani, M., Shahbazi, H., Nilashi, M., Samad, S., Mardani, A., Streimikiene, D.
Format: Article
Language:English
Published: Centre of Sociological Research 2018
Subjects:
Online Access:http://eprints.utm.my/id/eprint/79936/1/MehrbakhshNilashi2018_FactorsInfluencingBeliefsFormation.pdf
http://eprints.utm.my/id/eprint/79936/
http://dx.doi.org/10.14254/2071-789X.2018/11-3/13
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Institution: Universiti Teknologi Malaysia
Language: English