Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies

• Main Authors: Dalvi-Esfahani, M., Shahbazi, H., Nilashi, M., Samad, S., Mardani, A., Streimikiene, D.
• Format: Article
• Language: English
• Published: Centre of Sociological Research 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/79936/1/MehrbakhshNilashi2018_FactorsInfluencingBeliefsFormation.pdf; http://eprints.utm.my/id/eprint/79936/; http://dx.doi.org/10.14254/2071-789X.2018/11-3/13
• Institution: Universiti Teknologi Malaysia

The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs’ beliefs towards the usefulness of social commerce. Data were collected through a q...