Continuous creation of entrepreneurial orientation: a reward and reinforcement perspective

• Main Authors: Baskaran, Shathees, Mahadi, Nomahaza, Abdul Rasid, Siti Zaleha, Mohd. Zamil, Nor Aiza
• Format: Article
• Published: Journal of Technology Management and Business 2018
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/82232/; https://www.researchgate.net/publication/323991943
• Institution: Universiti Teknologi Malaysia

Entrepreneurial orientation is important for organization’s sustainability. However, there are continuous debates discussing about organizational factors that activate entrepreneurial orientation among employees. Using data for three cement manufacturing companies in the southern part of Peninsular...