Influence of e-WOM engagement on consumer purchase intention in social commerce
Purpose: As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is a combination a commercial and social activities in which individuals may spread word of mouth (WOM) about their s...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/83969/ http://dx.doi.org/10.1108/JSM-01-2017-0031 |
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| Institution: | Universiti Teknologi Malaysia |