Influence of e-WOM engagement on consumer purchase intention in social commerce

• Main Authors: Yusuf, Ali Sahabi, Che Hussin, Ab. Razak, Busalim, Abdelsalam H.
• Format: Article
• Published: Emerald Group Publishing Ltd. 2018
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/83969/; http://dx.doi.org/10.1108/JSM-01-2017-0031
• Institution: Universiti Teknologi Malaysia

Purpose: As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is a combination a commercial and social activities in which individuals may spread word of mouth (WOM) about their s...