Introducing halal food knowledge to the non-Muslim consumers in Malaysia (Its effect on attitude and purchase intention)
Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to ad...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Atlantis Press
2020
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87065/ http://dx.doi.org/10.2991/aebmr.k.200205.005 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |