Introducing halal food knowledge to the non-Muslim consumers in Malaysia (Its effect on attitude and purchase intention)

• Main Authors: Wibowo, Mas Wahyu, Hanafiah, Ali, Ahmad, Fauziah Sh., Wan Khairuzzaman, Wan Khairuzzaman
• Format: Article
• Published: Atlantis Press 2020
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/87065/; http://dx.doi.org/10.2991/aebmr.k.200205.005
• Institution: Universiti Teknologi Malaysia

Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to ad...