An analysis of factors that causes the poor retention in Jaidon Motor Sdn. Bhd.

• Main Authors: Mastor, Syafiqah Hanani, Adam, Sabrinah, Yus Kelana, Beni Widarman
• Format: Article
• Published: Global Academic Excellence 2020
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/87123/; http://dx.doi.org/10.35631/AIJBES.24002
• Institution: Universiti Teknologi Malaysia

The purpose of this action research is to analyse factors that influenced the poor retention of employees in Jaidon Motor Sdn Bhd and recommend as well as implement the best interventions and transformation plan for the issue facing by Jaidon Motor Sdn Bhd. The significance of this research is to increaseemployee retention and to retain their customer. The methodology used in this study is a mixed-method approach by using a qualitative method followed by a quantitative method. The population of this study consist of all employee of Jaidon Motors Sdn Bhd and the sampling technique is a purposive sampling of 36 participants. Due to the small population, the qualitative method will involve only one participant. The expected findings of factors that influence the poor retention in Jaidon Motor Sdn Bhd will be motivation, employee engagement, compensation, and benefits factor. Hence the suggestion for an intervention plan to revise and add new retention policy of Jaidon Motor Sdn Bhd.