Travellers segmentation and choice prediction through online reviews: the case of Wellingtons Hotels in New Zealand
Customer choice and segmentation through online reviews can help hotels to improve their marketing strategy development. Nevertheless, old-style approaches are unproductive in analysing online data generated by customers because of size, dissimilar proportions and structures of online review data. T...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Journal of Soft Computing and Decision Support Systems
2019
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/88348/1/OthmanIbrahim2019_TravellersSegmentationandChoicePrediction.pdf http://eprints.utm.my/id/eprint/88348/ https://jscdss.com/index.php/files/article/download/209/pdf_249 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Teknologi Malaysia |
Language: | English |