Travellers segmentation and choice prediction through online reviews: the case of Wellingtons Hotels in New Zealand

Customer choice and segmentation through online reviews can help hotels to improve their marketing strategy development. Nevertheless, old-style approaches are unproductive in analysing online data generated by customers because of size, dissimilar proportions and structures of online review data. T...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahani, Ali, Nilashi, Mehrbakhsh, Ibrahim, Othman
Format: Article
Language:English
Published: Journal of Soft Computing and Decision Support Systems 2019
Subjects:
Online Access:http://eprints.utm.my/id/eprint/88348/1/OthmanIbrahim2019_TravellersSegmentationandChoicePrediction.pdf
http://eprints.utm.my/id/eprint/88348/
https://jscdss.com/index.php/files/article/download/209/pdf_249
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Malaysia
Language: English