Travellers segmentation and choice prediction through online reviews: the case of Wellingtons Hotels in New Zealand
Customer choice and segmentation through online reviews can help hotels to improve their marketing strategy development. Nevertheless, old-style approaches are unproductive in analysing online data generated by customers because of size, dissimilar proportions and structures of online review data. T...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Soft Computing and Decision Support Systems
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/88348/1/OthmanIbrahim2019_TravellersSegmentationandChoicePrediction.pdf http://eprints.utm.my/id/eprint/88348/ https://jscdss.com/index.php/files/article/download/209/pdf_249 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |