Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness
Purpose: The purpose of this paper is threefold: first, to examine the effects of perceived corporate social responsibility (CSR) on service quality, satisfaction and repurchase intention; second, to investigate the mediating (unique and serial) effects of service quality and satisfaction; and third...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91413/ http://dx.doi.org/10.1108/SRJ-01-2020-0010 |
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| Institution: | Universiti Teknologi Malaysia |