Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness

• Main Authors: Bello, Kamarudeen Babatunde, Ahmad Jusoh, Ahmad Jusoh, Md. Nor, Khalil
• Format: Article
• Published: Emerald Group Publishing Ltd. 2020
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/91413/; http://dx.doi.org/10.1108/SRJ-01-2020-0010
• Institution: Universiti Teknologi Malaysia

Purpose: The purpose of this paper is threefold: first, to examine the effects of perceived corporate social responsibility (CSR) on service quality, satisfaction and repurchase intention; second, to investigate the mediating (unique and serial) effects of service quality and satisfaction; and third...