Pro-environmental behaviour in nutricosmetics product purchase context: scale development and validation
Purpose: Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics products are believed to boost health and fitness and thus gained worldwide popularity. Many consumers in recent da...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/92573/ http://dx.doi.org/10.1108/IJPHM-04-2019-0033 |
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| Institution: | Universiti Teknologi Malaysia |