Pro-environmental behaviour in nutricosmetics product purchase context: scale development and validation

• Main Authors: Quoquab, Farzana, Mohammad, Jihad, Shahrin, Ruzanna
• Format: Article
• Published: Emerald Group Holdings Ltd. 2020
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/92573/; http://dx.doi.org/10.1108/IJPHM-04-2019-0033
• Institution: Universiti Teknologi Malaysia

Purpose: Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics products are believed to boost health and fitness and thus gained worldwide popularity. Many consumers in recent da...