Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach

• Main Authors: Quoquab Habib, Farzana, Jaini, Azila, Mohammad, Jihad
• Format: Article
• Language: English
• Published: MDPI AG 2020
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/93355/1/FarzanaQuoquabHabib2020_DoesItMatterWhoExhibitsMoreGreenPurchase.pdf; http://eprints.utm.my/id/eprint/93355/; http://dx.doi.org/10.3390/ijerph17145258
• Institution: Universiti Teknologi Malaysia

This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and...