Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques
This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining segmentation and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques was developed to...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94222/ http://dx.doi.org/10.1016/j.techsoc.2021.101528 |
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| Institution: | Universiti Teknologi Malaysia |