Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques

• Main Authors: Yadegaridehkordi, Elaheh, Nilashi, Mehrbakhsh, Md. Nasir, Mohd. Hairul Nizam, Momtazi, Saeedeh
• Format: Article
• Published: Elsevier Ltd 2021
• Subjects: QA75 Electronic computers. Computer science; T58.5-58.64 Information technology
• Online Access: http://eprints.utm.my/id/eprint/94222/; http://dx.doi.org/10.1016/j.techsoc.2021.101528
• Institution: Universiti Teknologi Malaysia

This study aims to investigate the travellers' choice behaviour towards green hotels through existing online travel reviews on TripAdvisor. Accordingly, a method combining segmentation and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques was developed to...