Multiple intelligence and entrepreneurial opportunity recognition – a failsafe approach of neuromarketing
Purpose: This paper aims to clarify the relationship between multiple intelligence (MI) and entrepreneurial opportunity recognition. It discusses to what extent each dimension of MI is considered as an activation driver of entrepreneurial opportunities recognition. This paper also aims to expand the...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94469/ http://dx.doi.org/10.1108/JRME-05-2020-0049 |
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| Institution: | Universiti Teknologi Malaysia |