Intrinsic motivation and entrepreneurial start-up intentions: a franchising perspective
Franchising as a type of entrepreneurial activity to develop a nation's economy has been receiving continuous attention. In today's business world, many firms have adopted franchising as an important strategy, giving aspiring entrepreneurs the opportunity to own and operate a business vent...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/95829/ http://dx.doi.org/10.1504/ijev.2021.119145 |
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| Institution: | Universiti Teknologi Malaysia |