Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
In the current era, traditional marketing streams are just a small segment of the varied approaches used to market products. The increasing focus on social media shaped state-of- the-art advertising and shifted the way companies interact with their target groups. Companies, therefore, need to create...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Penerbit UniMAP
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97402/ https://ijbt.unimap.edu.my/index.php/volume-11-no-2-june-2021 |
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| Institution: | Universiti Teknologi Malaysia |