The impact of customer buying behavior towards small and medium enterprises (SMEs) perception during pandemic (Covid-19) in Johor

The impact of customer buying behavior towards small and medium enterprises (SMEs) perception during pandemic (Covid-19) in Johor

The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavi...

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Bibliographic Details
Main Authors: Zainudin, Mohamad Faiz, Adam, Sabrinah, Mohd. Fuzi, Nursyazwani
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn Bhd 2021
Subjects:
HB Economic Theory
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/97650/1/SabrinahAdam2021_TheImpactOfCustomerBuyingBehavior.pdf
http://eprints.utm.my/id/eprint/97650/
http://dx.doi.org/10.35631/AIJBES.39001
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/id/eprint/97650/1/SabrinahAdam2021_TheImpactOfCustomerBuyingBehavior.pdf
http://eprints.utm.my/id/eprint/97650/
http://dx.doi.org/10.35631/AIJBES.39001

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