The impact of customer buying behavior towards small and medium enterprises (SMEs) perception during pandemic (Covid-19) in Johor
The objective of this study is to identify the conceptual framework of customer buying behavior and Small Medium Enterprises perception during Pandemic Covid-19 in Johor. The variables consist of Customer Buying Behavior (panic buying, herd mentality, role of the media in influencing consumer behavi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (M) Sdn Bhd
2021
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97650/1/SabrinahAdam2021_TheImpactOfCustomerBuyingBehavior.pdf http://eprints.utm.my/id/eprint/97650/ http://dx.doi.org/10.35631/AIJBES.39001 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |