A preliminary study on hybrid sentiment model for customer purchase intention analysis in socialcommerce
With the usage of Web 2.0 technologies, the internet users share their views via social media resulting in a large amount of raw data for which data mining techniques are needed to extract valuable knowledge. An example of people's views that can be extracted from the users' comments(tweet...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2018
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047434854&doi=10.1109%2fICBDAA.2017.8284108&partnerID=40&md5=6d909e39ea3f9de87e1c82f64a927191 http://eprints.utp.edu.my/21774/ |
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| Institution: | Universiti Teknologi Petronas |