A preliminary study on hybrid sentiment model for customer purchase intention analysis in socialcommerce

• Main Authors: Eshak, M.I., Ahmad, R., Sarlan, A.
• Format: Article
• Published: Institute of Electrical and Electronics Engineers Inc. 2018
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047434854&doi=10.1109%2fICBDAA.2017.8284108&partnerID=40&md5=6d909e39ea3f9de87e1c82f64a927191; http://eprints.utp.edu.my/21774/
• Institution: Universiti Teknologi Petronas

With the usage of Web 2.0 technologies, the internet users share their views via social media resulting in a large amount of raw data for which data mining techniques are needed to extract valuable knowledge. An example of people's views that can be extracted from the users' comments(tweet...