Mind the purchasers� disturbance: Exploring planned purchasers� influences

• Main Authors: Ahmed, S., Kaur Johl, S., Bin Abdul Jamak, A.B.S., Mohamed Noor, A.B.
• Format: Article
• Published: American Scientific Publishers 2015
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946021869&doi=10.1166%2fasl.2015.6039&partnerID=40&md5=b88c5813771ca1099e35c09f1775e441; http://eprints.utp.edu.my/26065/
• Institution: Universiti Teknologi Petronas

The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shoppi...