Mind the purchasers� disturbance: Exploring planned purchasers� influences
The purpose of this study is to identify the disturbances that can influence to the purchaser planned behavior. A qualitative approach to data collection and interpretation was undertaken. Individual in-depth interviews were conducted with twelve participants who usually arm themselves with a shoppi...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946021869&doi=10.1166%2fasl.2015.6039&partnerID=40&md5=b88c5813771ca1099e35c09f1775e441 http://eprints.utp.edu.my/26065/ |
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| Institution: | Universiti Teknologi Petronas |