Customer relationship management (CRM) in healthcare organization: A review of ten years of research

the main objective of this paper is to review the existing studies regarding customer relationship management (CRM) in healthcare organization between 2005 and 2015. MEDLINE, Web of science, Scopus, ACM Digital Library, Emerald Management, ScienceDirect, IEEExplore, SpringerLink, and Google scholar...

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Bibliographic Details
Main Authors: Baashar, Y.M., Mahomood, A.K., Almomani, M.A., Alkawsi, G.A.
Format: Conference or Workshop Item
Published: Institute of Electrical and Electronics Engineers Inc. 2016
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010440871&doi=10.1109%2fICCOINS.2016.7783196&partnerID=40&md5=11ca0c8e4de5452051f137108ac9893f
http://eprints.utp.edu.my/30477/
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Institution: Universiti Teknologi Petronas