Customer relationship management (CRM) in healthcare organization: A review of ten years of research

• Main Authors: Baashar, Y.M., Mahomood, A.K., Almomani, M.A., Alkawsi, G.A.
• Format: Conference or Workshop Item
• Published: Institute of Electrical and Electronics Engineers Inc. 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85010440871&doi=10.1109%2fICCOINS.2016.7783196&partnerID=40&md5=11ca0c8e4de5452051f137108ac9893f; http://eprints.utp.edu.my/30477/
• Institution: Universiti Teknologi Petronas

the main objective of this paper is to review the existing studies regarding customer relationship management (CRM) in healthcare organization between 2005 and 2015. MEDLINE, Web of science, Scopus, ACM Digital Library, Emerald Management, ScienceDirect, IEEExplore, SpringerLink, and Google scholar...