The mediating effect of job satisfaction on the relationship between employer branding, violence prevention, work-life balance, compensation and employee retention

• Main Author: Alvi, Attia Aman Ullah
• Format: Thesis
• Language: English; English; English
• Published: 2022
• Subjects: HF5549-5549.5 Personnel Management. Employment
• Online Access: https://etd.uum.edu.my/10663/1/Depositpermission-not%20allow_s902642.pdf; https://etd.uum.edu.my/10663/2/s902642_01.pdf; https://etd.uum.edu.my/10663/3/s902642_02.pdf; https://etd.uum.edu.my/10663/
• Institution: Universiti Utara Malaysia

Doctor retention is a key concern for a country like Pakistan, where the population is increasing at a high rate and the population–doctor ratio is decreasing simultaneously. Therefore, the main aim of this study is to address the key issues faced by doctors in Pakistan and the factors influencing their retention. This study proposed four variables: employer branding, violence prevention, work-life balance, and compensation as the determinants of employee retention. This study also investigated the mediation effect of job satisfaction on the relationships between employer branding, violence prevention, work-life balance, and compensation with employee retention. A total of nine direct hypotheses and four mediation hypotheses were proposed. The population of this study comprised of doctors working in public hospitals in Azad Jammu and Kashmir, Pakistan. Since data was collected during the COVID-19 pandemic, the convenience sampling technique was employed. A total of 357 respondents were involved in the study. Data were collected using self-administered questionnaires distributed through personal visits and Google links. Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modelling (PLS-SEM) were used for data analysis. The results indicated that employer branding, violence prevention, work-life balance, and compensation had significant positive effect on employee retention. Results also showed the mediation effect of job satisfaction for all the proposed mediation relationships. The results of this research are intended to aid policymakers (health ministry and hospital administration), doctors and researchers in establishing effective measures to improve employee retention in developing countries such as Pakistan.