Personality traits and customer-oriented behavior in the health tourism hospitals in Malaysia
The purpose of this paper is to investigate the relationship between personality traits and customer-oriented behavior in the Malaysian health tourism hospitals.The respondents were consisted of nurses in the 13 health tourism hospitals in Malaysia. Data were collected by using administered on-site...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IACSIT Press
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10378/1/H2.pdf http://repo.uum.edu.my/10378/ http://dx.doi.org/10.7763/IJTEF.2013.V4.288 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The purpose of this paper is to investigate the relationship between personality traits and customer-oriented behavior in the Malaysian health tourism hospitals.The respondents were consisted of nurses in the 13 health tourism hospitals in Malaysia. Data were collected by using administered on-site questionnaires and the constructs of this study were developed from past researchers with tested validity and reliability.Multiple regressions were employed to test the relationship between personality traits and customer oriented behavior. The findings of this study revealed that openness to experience and conscientiousness were significantly and positively related to customer-oriented behavior.These findings may be of help to healthcare managers to select the right candidates for customer-oriented nurses. |
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