Personality traits and customer-oriented behavior in the health tourism hospitals in Malaysia
The purpose of this paper is to investigate the relationship between personality traits and customer-oriented behavior in the Malaysian health tourism hospitals.The respondents were consisted of nurses in the 13 health tourism hospitals in Malaysia. Data were collected by using administered on-site...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IACSIT Press
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10378/1/H2.pdf http://repo.uum.edu.my/10378/ http://dx.doi.org/10.7763/IJTEF.2013.V4.288 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |