Customer Knowledge Management (CKM): Perspectives & Practices
While Customer Relationship Management (CRM) refers to building strategies and tools for managing relationships with customers, Customer Knowledge Management (CKM) refers to strategies that help companies derive valuable insights about customers that get stored in the form of customer data / inform...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11396/1/473-478-CR201.pdf http://repo.uum.edu.my/11396/ http://www.kmice.cms.net.my/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |