Perceived service quality and tourists' cognitive image of a destination
This paper examines the impact of tourists’ perceived service quality on cognitive image they have towards the built environment dimension in Bangladesh.A survey was conducted through self-administered questionnaires among tourists visiting Bangladesh.Factor analysis and multiple regression analysis...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/11864/1/15.pdf http://repo.uum.edu.my/11864/ http://dx.doi.org/10.1080/13032917.2013.814580 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |