The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia

The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnair...

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Bibliographic Details
Main Authors: Ong, Choon Hee, Johari, Husna
Format: Article
Language:English
Published: Elite Hall Publishing House 2014
Subjects:
Online Access:http://repo.uum.edu.my/12361/1/document%288%29.pdf
http://repo.uum.edu.my/12361/
http://ijibm.elitehall.com/index4.htm
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Institution: Universiti Utara Malaysia
Language: English