The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnair...
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Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elite Hall Publishing House
2014
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Subjects: | |
Online Access: | http://repo.uum.edu.my/12361/1/document%288%29.pdf http://repo.uum.edu.my/12361/ http://ijibm.elitehall.com/index4.htm |
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Institution: | Universiti Utara Malaysia |
Language: | English |