The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia

The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnair...

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Main Authors:	Ong, Choon Hee, Johari, Husna
Format:	Article
Language:	English
Published:	Elite Hall Publishing House 2014
Subjects:	HF Commerce
Online Access:	http://repo.uum.edu.my/12361/1/document%288%29.pdf http://repo.uum.edu.my/12361/ http://ijibm.elitehall.com/index4.htm
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.12361
record_format	eprints
spelling	my.uum.repo.123612016-04-18T04:26:19Z http://repo.uum.edu.my/12361/ The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia Ong, Choon Hee Johari, Husna HF Commerce The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Hierarchical regression analy sis wasperformed and found statistical significant relationship between personality traits and customer-oriented behavior as well as positive moderating effects of group culture. Elite Hall Publishing House 2014-08 Article PeerReviewed application/pdf en http://repo.uum.edu.my/12361/1/document%288%29.pdf Ong, Choon Hee and Johari, Husna (2014) The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia. International Journal of Information, Business and Management, 6 (3). p. 81. ISSN 2076-9202 http://ijibm.elitehall.com/index4.htm
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Ong, Choon Hee Johari, Husna The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
description	The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Hierarchical regression analy sis wasperformed and found statistical significant relationship between personality traits and customer-oriented behavior as well as positive moderating effects of group culture.
format	Article
author	Ong, Choon Hee Johari, Husna
author_facet	Ong, Choon Hee Johari, Husna
author_sort	Ong, Choon Hee
title	The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
title_short	The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
title_full	The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
title_fullStr	The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
title_full_unstemmed	The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia
title_sort	moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in malaysia
publisher	Elite Hall Publishing House
publishDate	2014
url	http://repo.uum.edu.my/12361/1/document%288%29.pdf http://repo.uum.edu.my/12361/ http://ijibm.elitehall.com/index4.htm
_version_	1644280891561738240

The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia

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