Impulse purchase in iTV advertising: A conceptual model of gap analysis
Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Foundation of Computer Science, USA
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12630/1/pxc.pdf http://repo.uum.edu.my/12630/ http://dx.doi.org/10.5120/15925-5178 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |