Effects of consumer motivational factors on acceptance of sports event tourism websites and intention to use the websites
Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational factors affect how they will consume the media and media contents.Recent marketing research has extended the theory to study the use of websites as a marketing and communication tools.The current s...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12923/1/1.pdf http://repo.uum.edu.my/12923/ http://www.thic-uum.com/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |