Effects of consumer motivational factors on acceptance of sports event tourism websites and intention to use the websites

Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational factors affect how they will consume the media and media contents.Recent marketing research has extended the theory to study the use of websites as a marketing and communication tools.The current s...

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Bibliographic Details
Main Authors: Radzuwan, Radzliyana, Khor, Poy Hua, Abdul Aziz, Azlan, Lim, Khong Chiu
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://repo.uum.edu.my/12923/1/1.pdf
http://repo.uum.edu.my/12923/
http://www.thic-uum.com/
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Institution: Universiti Utara Malaysia
Language: English

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