Effects of consumer motivational factors on acceptance of sports event tourism websites and intention to use the websites

• Main Authors: Radzuwan, Radzliyana, Khor, Poy Hua, Abdul Aziz, Azlan, Lim, Khong Chiu
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/12923/1/1.pdf; http://repo.uum.edu.my/12923/; http://www.thic-uum.com/
• Institution: Universiti Utara Malaysia

Previous studies on the uses and gratification theory (U & G) suggested that consumer motivational factors affect how they will consume the media and media contents.Recent marketing research has extended the theory to study the use of websites as a marketing and communication tools.The current s...