Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia

• Main Authors: Wafi, A. A., Lim, Khong Chiu, Kayat, Kalsom
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/12925/1/3.pdf; http://repo.uum.edu.my/12925/; http://www.thic-uum.com/
• Institution: Universiti Utara Malaysia

This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour espec...