The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential ch...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf http://repo.uum.edu.my/12992/ http://dx.doi.org/10.1016/j.sbspro.2014.10.256 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |