The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products

In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential ch...

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Bibliographic Details
Main Authors: Orias, Kimberlyn G., Sanchez, Marita G.
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf
http://repo.uum.edu.my/12992/
http://dx.doi.org/10.1016/j.sbspro.2014.10.256
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Institution: Universiti Utara Malaysia
Language: English