The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products

In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential ch...

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Main Authors:	Orias, Kimberlyn G., Sanchez, Marita G.
Format:	Article
Language:	English
Published:	Elsevier Ltd. 2014
Subjects:	HB Economic Theory
Online Access:	http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf http://repo.uum.edu.my/12992/ http://dx.doi.org/10.1016/j.sbspro.2014.10.256
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Institution:	Universiti Utara Malaysia
Language:	English

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record_format	eprints
spelling	my.uum.repo.129922016-05-24T03:36:22Z http://repo.uum.edu.my/12992/ The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products Orias, Kimberlyn G. Sanchez, Marita G. HB Economic Theory In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential challenges for businesses to improve advertising and sales promotions in media.Consequently, the senior citizens who enjoy their second citizenship understand the circumstances of being elderly citizens as they reach the age of 60 years old.The many benefits they receive from monthly pensions are satisfaction from being senior citizens.The business owners, and other institutions are likewise delighted from the criteria these elderly judged as “loyalty indicators” for their business expansion. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf Orias, Kimberlyn G. and Sanchez, Marita G. (2014) The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products. Procedia - Social and Behavioral Sciences, 155. pp. 58-62. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.256 doi:10.1016/j.sbspro.2014.10.256
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Orias, Kimberlyn G. Sanchez, Marita G. The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
description	In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential challenges for businesses to improve advertising and sales promotions in media.Consequently, the senior citizens who enjoy their second citizenship understand the circumstances of being elderly citizens as they reach the age of 60 years old.The many benefits they receive from monthly pensions are satisfaction from being senior citizens.The business owners, and other institutions are likewise delighted from the criteria these elderly judged as “loyalty indicators” for their business expansion.
format	Article
author	Orias, Kimberlyn G. Sanchez, Marita G.
author_facet	Orias, Kimberlyn G. Sanchez, Marita G.
author_sort	Orias, Kimberlyn G.
title	The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_short	The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_full	The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_fullStr	The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_full_unstemmed	The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_sort	senior citizens loyalty and services satisfaction on the use of their ids in purchasing consumer products
publisher	Elsevier Ltd.
publishDate	2014
url	http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf http://repo.uum.edu.my/12992/ http://dx.doi.org/10.1016/j.sbspro.2014.10.256
_version_	1644281056764887040

The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products

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