The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products

In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential ch...

Full description

Saved in:
Bibliographic Details
Main Authors: Orias, Kimberlyn G., Sanchez, Marita G.
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf
http://repo.uum.edu.my/12992/
http://dx.doi.org/10.1016/j.sbspro.2014.10.256
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Language: English
id my.uum.repo.12992
record_format eprints
spelling my.uum.repo.129922016-05-24T03:36:22Z http://repo.uum.edu.my/12992/ The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products Orias, Kimberlyn G. Sanchez, Marita G. HB Economic Theory In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential challenges for businesses to improve advertising and sales promotions in media.Consequently, the senior citizens who enjoy their second citizenship understand the circumstances of being elderly citizens as they reach the age of 60 years old.The many benefits they receive from monthly pensions are satisfaction from being senior citizens.The business owners, and other institutions are likewise delighted from the criteria these elderly judged as “loyalty indicators” for their business expansion. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf Orias, Kimberlyn G. and Sanchez, Marita G. (2014) The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products. Procedia - Social and Behavioral Sciences, 155. pp. 58-62. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.256 doi:10.1016/j.sbspro.2014.10.256
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Orias, Kimberlyn G.
Sanchez, Marita G.
The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
description In this study, the loyalty and satisfaction of senior citizens was investigated to determine the criteria on their being loyal to the businesses that offer better satisfaction.Correlating the loyalty and services satisfaction they received from buying goods and services, pointed out the potential challenges for businesses to improve advertising and sales promotions in media.Consequently, the senior citizens who enjoy their second citizenship understand the circumstances of being elderly citizens as they reach the age of 60 years old.The many benefits they receive from monthly pensions are satisfaction from being senior citizens.The business owners, and other institutions are likewise delighted from the criteria these elderly judged as “loyalty indicators” for their business expansion.
format Article
author Orias, Kimberlyn G.
Sanchez, Marita G.
author_facet Orias, Kimberlyn G.
Sanchez, Marita G.
author_sort Orias, Kimberlyn G.
title The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_short The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_full The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_fullStr The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_full_unstemmed The senior citizens loyalty and services satisfaction on the use of their IDs in purchasing consumer products
title_sort senior citizens loyalty and services satisfaction on the use of their ids in purchasing consumer products
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/12992/1/1-s2.0-S1877042.pdf
http://repo.uum.edu.my/12992/
http://dx.doi.org/10.1016/j.sbspro.2014.10.256
_version_ 1644281056764887040