Attempt to solving situational problem of alumni employability

The situational theory of publics (STP), one of the most popular public relations theories, provides a mechanism for the identification of publics and their communication behaviors.The situational theory of problem solving (STOPS), an extension of the STP, is a more general theory of communication t...

Full description

Saved in:
Bibliographic Details
Main Authors: Hashim, Norliana, Chang, Peng Kee, Abd Rahman, Mat Pauzi
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/13058/1/pro54.pdf
http://repo.uum.edu.my/13058/
http://dx.doi.org/10.1016/j.sbspro.2014.10.309
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Language: English